
SMS & Email Marketing Policies and Terms
What The Hecc® LLC
Last Updated: November 9, 2026
Welcome to What The Hecc® LLC Communications
At What The Hecc® LLC, we believe communication should be meaningful, respectful, transparent, and guided by our four principles: Humility, Evaluation, Choice, and Commitment.
Our SMS text messaging and email subscription services keep customers informed about distinctive lifestyle products, multicultural collections, family gifts, seasonal promotions, community activities, and opportunities to celebrate individuality.
Wear Your Values. Choose Your Legacy.
We respect your privacy, your choices, and your right to control how we communicate with you.
1. SMS Text Messaging Terms & Consent
What The Hecc® LLC offers optional promotional SMS text messaging to customers who voluntarily subscribe.
Messages may include:
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New product launches and collections.
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Exclusive offers, discounts, and seasonal promotions.
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Family merchandise, gifts, and lifestyle products.
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Community stories, contests, and events.
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Brand announcements and special opportunities.
SMS Opt-In Consent
By checking an unchecked SMS marketing consent box, completing an authorized subscription form, or using another valid opt-in method, you expressly agree to receive recurring automated promotional text messages from What The Hecc® LLC at the mobile number you provide.
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Consent is voluntary and is not a condition of purchase.
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Providing a telephone number for checkout, shipping, or customer service does not automatically enroll you in SMS marketing.
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Message frequency varies according to campaigns and subscriber preferences.
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Message and data rates may apply.
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You must be authorized to use the mobile number submitted.
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We may maintain records of consent, subscription preferences, and opt-out requests.
2. SMS Unsubscription & Opt-Out
You may unsubscribe from promotional text messages at any time by replying STOP to a message received from What The Hecc® LLC.
Once your opt-out request is processed, you will no longer receive promotional SMS messages unless you provide renewed consent.
A final confirmation message may be sent where legally permitted.
Opting out of promotional SMS does not prevent necessary transactional or service communications sent on a separate lawful basis.
3. SMS Resubscription
We welcome customers who choose to reconnect with our brand.
Former subscribers may resubscribe by completing an approved SMS subscription form on our website.
Where supported and enabled by our SMS messaging provider, texting START or SUBSCRIBE to our business messaging number may initiate the resubscription process.
Resubscription requires valid renewed consent before promotional messages resume.
4. SMS Customer Assistance
For SMS assistance, reply HELP where supported by our messaging provider.
You may also contact What The Hecc® LLC through our official website:
Wireless carriers are not responsible for delayed or undelivered messages.
5. SMS Privacy & Information Protection
We respect the privacy of our SMS subscribers.
Mobile telephone numbers, SMS subscription records, and opt-in consent information are collected and used for legitimate messaging operations, customer support, and subscription management.
We do not sell, rent, or share SMS opt-in information or consent records with third parties or affiliates for their own marketing or promotional purposes.
Authorized service providers may process necessary information to deliver messages, maintain consent records, and administer communication preferences.
SMS subscriber information is handled in accordance with our Privacy Policy and applicable law.
6. Email Marketing Terms & Consent
What The Hecc® LLC offers optional promotional email subscriptions to customers interested in our lifestyle brand, creative products, cultural collections, and community programs.
Marketing emails may feature:
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New products and merchandise collections.
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Seasonal shopping and gift ideas.
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Promotional offers and discounts.
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Community stories, events, and contests.
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Multicultural collections and brand announcements.
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Educational and inspirational content reflecting our guiding principles.
Email Opt-In
Customers may subscribe through designated website forms, checkout options, or other lawful signup methods.
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Where required, affirmative consent is obtained before promotional emails are sent.
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Subscription preferences may be recorded for compliance and customer service.
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Purchasing a product does not automatically enroll customers in promotional email campaigns.
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Email subscriptions are separate from SMS subscriptions.
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Confirmation or double opt-in procedures may be used when appropriate.
7. Email Unsubscription & Opt-Out
Every promotional email will include an accessible unsubscribe option.
Customers may unsubscribe at any time without affecting their ability to purchase products or access general website content.
Unsubscribe requests will be processed within the period required by applicable law.
Customers who unsubscribe from promotional emails may still receive necessary transactional communications, including order confirmations, shipping updates, and important account notifications.
8. Email Resubscription
Former subscribers may rejoin our email marketing list by completing the email subscription form on our official website.
Additional confirmation may be required to verify subscription preferences.
We will not knowingly restore a previously unsubscribed customer to promotional email communications without an appropriate lawful basis.
9. Separate Communication Preferences
What The Hecc® LLC respects each customer's individual communication choices.
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Subscribing to SMS messages does not automatically subscribe you to promotional emails.
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Subscribing to promotional emails does not automatically enroll you in SMS marketing.
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Unsubscribing from one communication channel does not automatically unsubscribe you from another.
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Customers may manage their communication preferences separately.
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Withdrawal of marketing consent does not affect previous lawful purchases or contractual obligations.
10. Message Frequency & Promotional Content
The frequency of promotional communications may vary based on seasonal campaigns, product releases, special events, and customer preferences.
We strive to provide relevant information without unnecessary or excessive messaging.
Promotional offers are subject to their advertised eligibility requirements, availability, expiration dates, and other applicable conditions.
We reserve the right to modify or discontinue promotional campaigns consistent with applicable law.
11. Subscriber Responsibilities
By subscribing, you agree to:
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Provide accurate contact information.
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Use an email address or mobile number you are authorized to provide.
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Update your information when necessary.
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Avoid using another person's contact details without permission.
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Notify us of unauthorized communications or suspected misuse.
Subscribers are responsible for charges imposed by their own wireless or internet service providers.
12. Data Security & Retention
We use reasonable administrative and technical safeguards to protect subscriber information.
Subscription records may be retained as necessary to document consent, honor opt-out requests, prevent unauthorized messaging, resolve disputes, and comply with legal obligations.
No electronic communication or storage system can guarantee absolute security.
We do not retain personal information longer than reasonably necessary for legitimate business or legal purposes.
13. Third-Party Messaging & Email Providers
What The Hecc® LLC may use authorized technology providers, including Wix and other contracted services, to administer SMS and email communications.
These providers may process information necessary to:
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Deliver authorized messages.
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Manage subscriber lists and preferences.
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Process unsubscribe requests.
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Maintain consent records.
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Monitor delivery performance and protect messaging systems.
Use of subscriber information by these providers is subject to applicable agreements, privacy requirements, and law.
14. Age Requirements
Marketing subscriptions are intended for individuals legally permitted to provide the required consent.
We do not knowingly enroll children under 13 in marketing communications without legally required parental consent.
Individuals under the age of majority should obtain parental or guardian permission where applicable.
15. Changes to Communication Policies
What The Hecc® LLC may update these policies to reflect changes in business operations, messaging technology, legal requirements, or customer communication services.
The latest revision date will appear at the top of this page.
Where legally required, material changes will be communicated and additional consent obtained before affected marketing activities continue.
16. Related Policies
Our communication practices are also governed by our separately published:
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Privacy Policy.
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Terms of Use & Intellectual Property Policy.
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Shopping, Shipping & Return Policy.
These policies explain how personal information is handled, how our website operates, and the rights and responsibilities associated with purchases and services.
17. Contact Information
For questions about SMS messages, email subscriptions, consent, privacy, or communication preferences, please contact:
What The Hecc® LLC
Kansas, United States
Website: https://www.whatthehecc.com
What The Hecc® LLC
Wear Your Values. Choose Your Legacy.
Humility • Evaluation • Choice • Commitment
